In 1885, Friedrich Goldscheider came from the Bohemian city of Pilsen to Vienna and founded the Goldscheider Porcelain Manufactory and Majolica Factory. It became one of the most influential ceramic manufactories of terracotta, faience and bronze objects in Austria, with subsidiaries in Paris, Leipzig and Florence. For over half a century, Goldscheider created masterpieces of historical revivalism, Art Nouveau (Jugendstil) and Art Deco.
The Goldscheider family fled Austria, and settled in England and in the US, where they swiftly continued the production of ceramics.
Marcell Goldscheider manufactured under the family name in Staffordshire, UK trademark Myott.
Walter Goldscheider built a successful US business, but eventually returned to Vienna in 1950 to revive the Austrian company. The heritage of the war and Schuster’s failures could not have been overcome and thus three years later Walter had to close down his family business. He sold the license for the worldwide brand name Goldscheider to the German company Carstens, which produced ceramics until 1963.
Altogether Goldscheider produced a staggering figure of more than 10,000 models. Its immediate and long lasting worldwide success was due not only to professional management and international market orientation, but most of all to the timeless beauty and quality of many of the pieces. Goldscheider items are eagerly sought after by collectors and investors all over the world. They are sold by major auction houses including Sotheby’s, Christie’s, Dorotheum, Drouot and dozens of others ranging from the United States to United Kingdom, South Africa and Australia.